VOC/Customer Focus
Ever since Motorola Oil developed its "six sigma" program in 1986, businesses from all different areas, including General Electric and Honeywell, have been applying it. Its two objectives are (1) to pinpoint the causes of errors, and (2) to maximize consistency in business and manufacturing procedures. The six sigma methodology is abbreviated as DMAIC, which stands for Define, Measure, Analyze, Improve, and Control; it will be examined below. (There is another form of six sigma methodology, abbreviated as DMADV or DFSS, but it will not be discussed here.)
This article is concerned most specifically with VOC (voice of the customer) as it pertains to the six sigma program. VOC refers to the process of figuring out why customers respond as they do, and adjusting one's business best practices accordingly. Thus, the five elements of its methodology can be elaborated as follows:
- - Define the problem from the customer's perspective.
- - Measure the amount of customer satisfaction.
- - Analyze what the customer requires.
- - Improve the required areas, selecting and prioritizing them.
- - Control company performance so as to improve customer response.
VOC involves a number of practices, some of which are stated in company policy forms, and others unstated. Companies conduct customer surveys, interview them, hold discussions with them, conduct "focus groups," study and analyze customer histories, and even note their tones of voice when they make phone calls. And in recent years, the rise of the weblog has provided a new outlet for VOC operations: Employees and customers communicate their opinions with each other online by means of them.
As an example of a success story, Honeywell recently shifted from six sigma to VOC over a period of three years; they have even set up their own VOC/VOM (Voice of Market) system that supports "company- wide learning" and coordinates business actions from start to finish.
VOC is an invaluable method of studying and responding to customer behavior. By applying its principles, companies can increase the likelihood that a given customer will come back for more— and possibly even recommend the business to friends, resulting in an even larger clientele and more revenue. It is therefore imperative that businesses adopt it as part of their methods of operation, for, as the old adage goes, "The customer is always right."
Categories: Processes and Methodologies
While there are many
The third difference is what the company will make their biggest
emphasis on. In the Six Sigma technique, the company will be emphasizes
on all of the latest developments in technology. With the
Many companies like the idea of classroom training and certification
because it allows employees to take a hands on approach to their
learning and also allows for an exchange and questions to be presented
and answered throughout the sessions. This hands on setting allows for a
lot more brainstorming and seems to get a lot more flowing by way of
problem solving, questioning, and thinking. Sending your entire staff to
classroom sessions may not be possible however and for this reason many
companies select online training in 6 Sigma.
The current culture of a company can mean the death of innovation, which
would make it difficult for a business to implement new six sigma
strategies. A business that hasn’t been in the habit of fostering new
ideas has discouraged its employees from offering new suggestions. When
it comes time to bring in someone who will begin a six sigma strategy,
the entire culture of the business is going to need to become one that
can support innovative policies and ideas.
Yellow belts work on other quality projects but they do not lead them.
The basic statistical knowledge involved in Six Sigma, such as DMAIC
(Define, Measure, Analyze, Improve and Control), are required of yellow
belts. Yellow belts also are expected to be familiar with Pareto
statistics in addition to creating cause and effect diagrams. After
achieving the yellow belt, a Six Sigma student can move up the chain to
the next belt. In Six Sigma, this is the green belt level.
ISO has 162 international members who contribute to the organization's
intellectual base and collateral. Recently however, the participation in
ISO 9000 annual conference has decreased but the attendance at the Six
Sigma annual conference is on the rise. Six Sigma seems to be overtaking
ISO standardization. Six Sigma is a business management strategy that
originated at Motorola in 1986 and later on was promoted by General
Electric in 1998 when they saved $350 millions by Six Sigma application.
It is now widely used in various industries for business process
improvement.
With companies across the globe struggling alongside a mired economy,
waste has become a painful reality that many corporations cannot afford
to ignore any long. Grasping any savings possible is vital to the
continued operation and existence of many companies. Revealing areas
which are experiencing waste and addressing them in a systematic process
is continuing to gain popularity as struggling and competitive
businesses look for ways to cut costs and improve efficiency.
Process management is quickly coming into focus as an important field of
study for managers and executives across many industries. Although the
term is new, the concept is old. Process management is a continuous
process of improving and streamlining your business. Six Sigma is the
most rigorous
Six Sigma is by definition, a set of procedures that look at and
document every process that an employee does within a company. This
could mean a number of different things but chiefly, it means that the
person who is doing the six sigma training will ensure that a
manufacturing facility is working at its highest level. When Six Sigma
was first created by Motorola, they wanted Six Sigma to be a standard of
error free manufactured items. This means that when a company reaches
six sigma, they would have reached Motorola's desired efficiency level.
This same concept still applies to six sigma today, when though it can
now be applied to much broader spectrum.
A successful manager is someone who has good common sense and
communication skills. A person who knows the business they are in and
has gained the respect of the employees that they lead very simply
because they know what to do and are willing to work hard themselves to
get the job done. Most employees don’t want to look up at a manager who
is hiding behind their desk but one who is in the trenches and a part of
the team. For the most part this will give them more authority with
their employees then any title will. It is easy to impress employees
with knowledge and a good work ethic and the extra knowledge although
useful will not be what creates or destroys a manager.
The philosophy is one that is based on quality. Quality is the key to
success and improving the quality of whatever your produce is what 6
Sigma is really all about. It is not just about improving the quality in
one aspect but in consistently improving and refining the process for
better and better results.
1. IDENTIFY WHAT YOU CREATE – In order to assess what you need to
accomplish first you must identify what you produce. Whatever you
provide to others is your product. Whether you provide a product or a
service you must start by determining what your product is to help you
improve your customers’ experience.
The Six Sigma quality management process consists several methods that
may be used to achieve Six Sigma quality. Some are listed below: